If your business uses email marketing, sends direct mail or makes sales calls then this will apply to you now and in the future when the new law will come into force on the 25th May 2018.
Here are a few examples:
- What data are you collecting when people visit your website, this includes tracking tools like google analytics.
- If you send any email marketing, the law states you need to explicitly ask permission and opt in to this.
- Existing customers who have bought in the past or visited your site, maybe covered under a soft opt-in rule, but a new ePrivacy Law is being debated in parliament at the moment, which may bring stricter regulations (watch this space!)
- New current law as of today, says you have to have an opt-out policy or unsubscribe for an marketing email sent out.
- Stricter regulations are coming in for sales calls relating to the TPS (Telephone Preference Service) and also the business version CTPS (Corporate Telephone Preference Service), you will need to check that they are not on the register before calling them.
- Any traditional mailings marketing and sales material, also needs to explicitly indicate how you can be removed from their mailing list.
- Previously we mentioned about SSL, and how going forwards it will be important to have an SSl Certificate on your website read article here.
We will endeavour to cover more of the above details in further posts to help clarify the position, but if in the meantime you would like to discuss how the new GDPR will effect you the please get in contact with us.